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The roastery & production team have been hard at work, curating a gift guide packed with seasonal coffees, must-have brew gear, and all the little extras to make this season shine. Whether you’re shopping for the coffee lover who’s always brewing up something new or the one who simply loves a cozy cup, we’ve got the perfect pick to spread the holiday cheer—Joe Coffee style. For the DIY Coffee Chemist This is for the friend (or family member) who’s always trying out the latest recipe going around on TikTok or Instagram—remember the viral whipped coffee craze? They’re constantly crafting tasty concoctions at home or recreating that one unforgettable drink from years ago. Our Ready to use Espresso and Specialty Instant Coffee are absolute game-changers, opening up endless possibilities for DIY lattes, baking, cocktails, mocktails, and beyond. Stocking Stuffers As stockings make their way from storage to the mantle, here are our picks for the best little joys to fill them with this holiday season. For the loved one who’s always stopping at the cafe on their way to work, treat them to a week’s worth of coffee with a cafe gift card. Shopping for someone constantly on the go? A box of Specialty Instant Coffee is the perfect way to guarantee a great cup of Joe, no matter where they are. And don’t forget—our seasonal Rockefeller coffee is now available in a 6 oz bag—making it the ideal companion for a cozy home brew. For the Specialty Coffee Connoisseur Light roast lovers are always on the hunt for fresh flavors to brighten their palates—fruity, floral, and light-bodied. We’ve built strong partnerships with the producers we work with to bring you some of the finest offerings available. The Village celebrates the role of women in coffee and features seasonally rotating beans, currently from Burundi. La Familia Guarnizo, a bright and light-bodied selection, was grown by a special group of El Paraiso’s member farmers: the Guarnizo family. Plus, our Roaster’s Choice Set showcases what we are currently brewing and most excited about. For the Can’t-Pick-Just-One Crew Shopping for that indecisive friend who can never make up their mind? This one’s for them. Whether they’re in the mood for a rich, chocolatey black cold brew or a slightly sweetened Honey Oat Latte, a combo pack will keep them satisfied and caffeinated. Can’t decide if they want hot or iced? The 12 oz Miir Travel Tumbler has them covered, keeping drinks perfectly hot or cold during their office commute. And when they’re unsure which coffee to choose, our Signature Coffee Set—packed with our most popular roasts—keeps things fresh, fun, and never boring. For the at Home Barista It’s no secret that baristas truly make the world go round. If you’ve got a barista at home or a friend perfecting their pour-over skills, surprise them with the sleek Hario V60 #2 Ceramic Dripper to elevate their morning brew. Or take their coffee journey to the next level with an Espresso Workshop Class at our Pro Shop lab here in the City. Not sure what they love most? The Daily Gift Set is a thoughtful, well-rounded option, featuring a classic Joe mug and our best-selling house coffee brewed daily in our cafes.

As the crisp October mornings roll in, we’re excited to announce the arrival of our new fall menu. Discover exceptional teas from our new partner, Kettl, a Japanese tea company based here in New York City. Plus, don’t miss our latest seasonal sip: the Butternut Star Anise Latte. And good news—by popular demand, the Yuzu Elderflower Spritz is here to stay on the menu! So, throw on your trench coat, grab a friend, and swing by the cafes—cool mornings are best enjoyed with even cozier drinks in hand. Butternut Star Anise Latte Each season, our baristas are tasked with crafting a drink that captures the spirit of the times. Through teamwork and collaboration, these creations are then perfected to ensure they deliver the best taste and balance when they reach you in the cafes. The Butternut Star Anise Latte, crafted by Rachel, a barista at our Brooklyn Heights cafe, is a warm, spiced delight. This comforting treat blends butternut squash, star anise, pumpkin syrup, and brown sugar, and can be made with either turmeric or espresso as the base—perfect for the cool fall days ahead! Kettl Teas Driven by the desire to make the finest and freshest teas of Japan available to a wider audience, Zach and Minami Mangan founded Kettl. With offices in Fukuoka and Brooklyn, the duo has achieved the most diverse catalog of Japanese tea available in the United States with an unwavering commitment to quality from producers who have become dear friends. All of their teas are sourced directly from growers and producers whom they know and visit several times a year. Today, we’re welcoming Kettl into our cafes here in New York City, with a new selection of teas and their signature matcha—truly elevating the tea experience here at Joe Coffee. Our fall menu is here to make the transition into a new season all the easier. Whether you’re savoring the Butternut Star Anise Latte or exploring Kettl’s refined teas, we can’t wait to share these moments with you. See you at the cafe!

Ready to use Espresso is making its debut at Joe Coffee! Thanks to our partners at BKON and their innovation of Coldstretto® extractions, our Ready to use Espresso captures the essence of our signature Waverly Espresso in a convenient, shelf-stable bottle. This breakthrough allows you to enjoy the rich, balanced flavor of our espresso with ease and convenience, no matter where you are.  The perfect addition to any home bar or coffee setup, Ready to use Espresso opens up a world of possibilities. Whether you’re crafting a morning latte, an afternoon espresso tonic, or even experimenting with some coffee-infused baked goods, this versatile product brings the same quality and taste you love from our cafes directly to your home. Experience the convenience, quality, and flavor of Joe Coffee anytime, anywhere. So Many Ways to Enjoy To introduce Ready to use Espresso, we teamed up with members from every corner of the Joe Coffee family, including baristas from your favorite cafes. Together, we crafted these refreshing recipes to keep the good vibes flowing and deliver delicious coffee experiences to you—no espresso machine necessary. Orange Blossom Honey Latte Ingredients 2 oz Ready to use Espresso 20g orange blossom honey simple syrup 0.5g orange blossom water 105g oat milk Fill a cup with ice. Pour in the oat milk. In a separate container, mix the Ready to use Espresso, orange blossom honey simple syrup, and orange blossom water. Top the milk with the espresso mixture.Stir well to combine Lychee Soda Ingredients 1 oz lychee nectar 4 oz sparkling water 0.5 oz simple syrup 1 oz Ready to use Espresso In a glass filled with ice, combine the lychee nectar and simple syrup. Add the Ready to use Espresso and gently stir to mix. Top with sparkling water and stir gently. Coffee Old Fashioned Ingredients 1.5 oz whiskey 0.5 oz Ready to use Espresso 0.25 oz simple syrup 3 dashes Angostura Bitters orange peel for garnish In a mixing glass, combine the whiskey, Ready to use Espresso, simple syrup, and Angostura bitters. Add ice and stir until well-chilled. Strain into an old-fashioned glass over a large ice cube. Garnish with an orange peel twist. Espresso Martini Ingredients 3 oz vodka 1.5 oz Ready to use Espresso 1 oz simple syrup coffee beans for garnish Add the vodka, Ready to use Espresso, and simple syrup to a shaker filled with ice. Shake vigorously until well-chilled. Strain into a chilled martini glass. Garnish with a few coffee beans. Latte Ingredients 1.5 oz Ready to use Espresso 5 oz milk of choice Fill a cup with ice. Pour in the milk of choice. Top the milk with the espresso. Stir well to combine. Brown Sugar Shakerato Ingredients 8 oz ice 1 oz Ready to use Espresso 1 oz brown sugar simple syrup 0.5 oz oat milk 6 drops of saline solution Add the ice, Ready to use Espresso, brown sugar simple syrup, oat milk, and saline solution to a shaker. Shake vigorously for 15 seconds. Strain the mixture over fresh ice into a glass. Fig Balsamic Latte Ingredients 2 oz hot water 1 oz fig spread 0.75 oz sugar 0.3 oz balsamic glaze pinch of cinnamon 1.5 oz Ready to use Espresso milk of choice To Make the Syrup: In a heat-safe pitcher or measuring cup, combine the hot water and fig spread. Whisk until the fig spread is fully integrated. Add the sugar, balsamic glaze, and a pinch of cinnamon. Stir thoroughly. Strain the mixture through a sieve into another vessel. use a spoon to scrape along the mixture, helping it strain more evenly and quickly. To Make the Latte: Pour about 2 oz of the fig balsamic syrup into a 12 oz cup. Add 1.5 oz of Ready to use Espresso and stir to combine. Top with hot or cold milk of your choice (add ice if making a cold latte). Finish with a light dusting of cinnamon Pineapple Espresso Ingredients 1 oz pineapple juice 1 oz orange juice 1 oz cream of coconut 1 oz Ready to use Espresso pinch of cinnamon In a shaker, combine the pineapple juice, orange juice, cream of coconut, and Ready to use Espresso. Shake vigorously until well-mixed. Strain into a glass over ice. Sprinkle a pinch of cinnamon on top for a finishing touch. This is the future of cold espresso, brewed to bring the signature flavor of our Waverly espresso right to you, wherever you are.

Here at Joe, sustainability is always at the forefront of our minds—from our commitment to sourcing Rainforest Alliance Certified coffee and working with partners who prioritize lowering their carbon footprints to composting our coffee grounds in our cafes. So naturally, when we discovered Better Packaging Co's POLLAST!CTM mailers, we were eager to seize the opportunity to make a bigger impact with our packaging choices. We're excited to announce that our mail orders will now be packaged in POLLAST!CTM mailers, made 100% from ocean-bound plastic collected from coastal communities in Southeast Asia. In these under-resourced regions where very little waste management infrastructure exists, plastic pollution accumulates on beaches and waterways, becoming the source of much of the world's ocean plastic pollution. Better Packaging Co works with these communities to collect plastic from the shorelines, paying a fair wage, which in turn helps lift them out of poverty. In making this shift, we grappled with the question of the sustainability of a recycled plastic product over a paper or compostable product, and you might be wondering the same thing! Ultimately, we believe we can make a more significant impact with this choice. Here's why: POLLAST!CTM mailers use 75% less CO₂ than a virgin plastic product and 88% less than a virgin compostable bag. They also have a lower carbon footprint than any paper package or recycled product on the market. What's more, we are actively supporting shoreline cleanups that prevent plastic from entering the ocean and simultaneously helping communities fight poverty. An estimated 5-13 million tons of plastic enters the ocean every year and that figure is expected to triple by 2040. Over 70% of that plastic enters oceans via land and over 80% of that comes from Asia. That's why Better Packaging Co focuses their collection efforts in Southeast Asian coastal communities. In the course of a year, we'll be able to divert the equivalent of 54,200 single-use plastic bags from the ocean! Whether you recycle your package with soft plastics, or dispose of it responsibly at home, the plastic ends up in a better place. As a company dedicated to transparent supply streams, we also appreciate Better Packaging Co's commitment to traceable sourcing—every mailer comes with a tracing code which you can use to find out where the plastic used to make your mailer was collected! Plug in the code at the bottom of this page to trace your mailer's origin. Even better, as a B Corp Certified business and Certified Carbon Free business, Better Packaging Co works to offset 100% of their carbon emissions. We're excited about this new partnership, and look forward to hearing what you think! Better Packaging Co's production partner collecting plastic pollution in Malaysia

It's been 18.5 years since our founders, brother-and-sister-duo Jonathan Rubinstein and Gabby Rubinstein, first opened the doors on our inaugural Joe Coffee at Waverly Place. Jonathan and Gabby in the "early days" of Joe Coffee. Nearly two decades, two dozen or so cafes, and a whole lot of milestones later, the pair sat down with our Director of Coffee & Roasting, Amaris Gutierrez-Ray, to reflect back on just how far we've come, and to take a look at the year (and next two decades!) ahead.⁠ Interview with the Founders: Jonathan Rubinstein and Gabby Rubinstein from Joe Coffee Company on Vimeo.

Thursday, June 18th, 2020To everyone at Joe,Two weeks ago, I wrote you a letter voicing Joe’s support for the Black Lives Matter protests, with the promise to examine our company’s role in dismantling racism and confronting white privilege. Since then, we’ve begun to engage in deep reflection and discussion, and have carefully considered the thoughtful feedback so many of you have shared in response.When I founded Joe, my vision was to create a welcoming space that celebrates great coffee and everyone who loves it. As I reflect on our history, I think of all the folks who have found safe haven in Joe, finding a sense of belonging that they were not able to find elsewhere. However, I realize that despite our best intentions, we took a passive approach to challenging racial inequity, thinking Joe was immune to bias. The reality is that racism is not always overt—it can manifest itself in subtle and equally harmful ways, and we acknowledge our own complicity in perpetuating institutional racism.It’s time for us to dig deep, confront our historical policies and behaviors, and work to actively design our company systems and processes to champion racial equity. To that end, I want to share the early beginnings of how we’re approaching this work.Listening & Education:Before we can take meaningful steps towards long lasting change, we need to first look inward, listen, and learn. This means reckoning with past harms, understanding the lived experiences of folks in our community, and confronting how bias affects us as individuals and in our business operations. We respect that the onus is on us to educate ourselves, but want you to know that we are listening, and we are committed to holding space for challenging conversations. This is work that we must do, as an employer, to genuinely be in service of our staff.Here’s where we are starting: In an effort to respect the boundaries of our staff while also providing a platform to participate, we have created an anonymous submission form. This form can be used to share experiences that have made folks feel discriminated, marginalized or othered in the workplace, ideas for policy change or new practices to implement, or general feedback. We understand it is unfair to rely on our most affected staff to tell us how to change and that any insight into those experiences is a gift, but we also feel it is necessary to give an outlet for those who want to share. Create a repository of anti-racist educational resources and facilitate dialogue Require training on unconscious bias for all employees Address coffee’s roots in colonialism and slavery through our education program Policy:We can’t create a welcoming place for our BIPOC employees to grow professionally without taking a critical look at our internal policies. Although policy reform will surely be a continuing conversation, we will immediately work on: Fully auditing our employee handbook and company policies with an anti-bias lens Reviewing our in-store safety, conflict resolution, and escalation procedures Recruiting & Hiring EffortsWe have always cherished diversity on many levels at Joe, and yet we have much more work to do, especially when it comes to diversity in middle and upper management. Black and Brown folks are significantly underrepresented in our industry and the specialty coffee community has not done enough to change this. We believe in making coffee more approachable to everyone, and we will play an active role in building better representation by: Connecting with more diverse candidate pools and partnering with community organizations dedicated to the professional development of BIPOC Examining our hiring practices and investigating blind hiring methods where ethnic/gender/age/class signifiers are omitted from resumes Training interviewers to erase potential bias MarketingWe spend a lot of time thinking about inequities throughout the coffee supply chain and finding ways to communicate these complexities to our staff and customers, often focusing on stories about our current producer partners in our marketing. However, coffee has a history of colonialism and inextricable links to the slave trade—these less “palatable” parts of history often don’t make it into the narrative. We understand that it is our duty to tell the full story, and we intend to engage with these truths better in our storytelling.Moving Forward & Staying AccountableIn January, we established a cross-departmental culture working group called the Joe Cultural Advocacy Team (J-CAT). The purpose of this group was to pave the way for conversations about how Joe, as we grow, can be a better employer for all Joeys. Because COVID-19 forced us to reduce our business to a skeleton crew, many of the members of this team were temporarily laid off. In an effort to immediately begin building a roadmap for change in the interim, we formed an anti-racism task force in the week following our initial statement. This committee will be responsible for overseeing this work until we are able to partner with J-CAT again to carry the work forward. Until then, we intend to meet regularly to advance discussions, establish goals, and build timelines. Clearly, there is a lot of work ahead. Our next steps may include missteps, but we won’t let up. I am hopeful that with the help of the entire Joe family, we will become a truly anti-racist organization, an embodiment of the original vision for Joe Coffee.Jonathan

Friday, June 5th Dear Joe,I want to take a moment to acknowledge the pain all of us are feeling over the injustices of the last week.George Floyd's senseless death added another name to a long list of victims of systemic racism and police brutality, awakening a long pent-up fury in communities across the country.I want you to know that I share in this outrage and that Joe stands in unequivocal solidarity with those marching in the streets for Black lives. https://frpiluleenligne.comTo witness these mounting injustices, including the treatment of innocent protesters this past week, has been deeply troubling.For this to happen while we as a country are dealing with the trauma of the covid-19 pandemic, adds to the pain.However, I recognize that the pain we feel in this moment is insignificant in comparison to the suffering inflicted against Black people in this country for generations.Our own role as a company in condemning and dismantling racism is not lost on me, and I realize we have likely not done enough.I am committed to ensuring we do better.This will involve a lot of listening, learning (and unlearning), and difficult, introspective conversations.It will involve taking stock of our own values, of which "community" is one, putting them into practice and holding ourselves accountable to them.While it's evident that radical change is needed, as a business that is simultaneously reckoning with the dire financial realities of surviving this pandemic, we at Joe Coffee have to ask ourselves: what meaningful actions can we take in this moment, and what work can we do to ensure that we emerge on the other end of this pandemic a business that is actively contributing to long lasting change?Make no mistake: public statements and donations matter today, but the work of becoming anti-racist is ongoing.The road ahead is long, and progress will not come without mistakes along the way, but the key is to keep forging ahead with an open heart.Right now, we are actively listening and taking time to educate ourselves.We commit to examining our employee handbook, our policies, and our own unconscious biases, actively engaging with you, our team members to create avenues for dialogue, and collaborating with our community at large.Joe Coffee will always be a place where everyone is welcome, and everyone belongs. This means you all have a voice here. I invite you to share your feedback about diversity: whether they are issues you think need to be examined, or ideas about how we can do better. Jonathan

May 18th, 2020To the Joe Coffee Community,It’s been two months since we closed our doors, and we have missed you so! Over these last few weeks, we have been carefully considering how to reopen and serve you safely. Now, after several weeks of planning, we are excited to reopen select locations for contactless pickup beginning Wednesday, May 20th, starting with our Bryant Park Kiosk and Pro Shop.As locations begin to reopen, we will update this list:Wednesday, 5/20: Bryant Park: 9am–5pm, every dayPro Shop: 9am–3pm, Monday–FridayWednesday, 5/27: Long Island City Roastery Cafe: 8am–4pm, every dayThursday, 5/28: Union Square West: 8am–4pm, every dayWednesday, 6/3: Waverly Place; 8am–4pm, every dayLexington; 8am–4pm, every dayWednesday, June 10 Brooklyn Heights; 8am–4pm, every dayW 85th & Columbus; 8am–4pm, every dayWednesday, June 15 W 73rd & Amsterdam Avenue; 8am–4pm, Monday–FridayW 68th & Columbus; 8am–4pm, every dayThe Counter at Todd Synder; 8am–4pm, Monday–Friday, 8am–3pm, Saturday & SundayWednesday, June 24 Chelsea; 8am–4pm, Monday–FridayWe will be taking orders in advance via Ritual for contactless payment and pickup. To order, click here, or find the “Order Pickup” button on our website’s main navigation menu as of May 20th.Our full coffee menu will be available along with a limited pastry menu from our friends at Ovenly and Bien Cuit. We’ll also be offering coffee beans for pickup—including new releases Burundi Kibingo and Rwanda Ejo Heza—to keep you stocked up at home. As always, we’d be happy to grind it for you—be sure to select your preferred grind setting when you place your order.All orders will be available for you to pick up from a table positioned near our front door so you can safely gather your order. Don’t forget to wear a mask when you stop by!⁠Protecting the health of the Joe community is our first priority and we are committed to putting safety first every step of the way. In addition to enhanced cleaning procedures, we will be implementing several precautions to protect our staff, including social distancing within our cafes, temperature checks, providing PPE, and working closely with vendors to ensure safe deliveries.As excited as we are to be brewing again, we think it’s important to take things slowly and carefully. We’ll keep you updated as things evolve, and we thank you for your cooperation in adjusting to this new normal with us. We’re grateful to all of you for your continued support and good wishes these last few weeks. You mean the world to us and we are so looking forward to welcoming you back!

From Jonathan Rubinstein, Founder & CEO Released Tuesday, March 17 Dear Joe Coffee Community,In light of the most recent updates regarding the outbreak of COVID-19, we have made the very difficult decision to temporarily close all of our cafés until further notice. While we feel confident that this is the right thing to do for the safety of our staff and community, it doesn’t make the decision any easier.As of Wednesday, March 18th at 6PM, the following additional cafés will close: 13th Street, Bryant Park, Chelsea, Columbia Northwest Corner Building, Grand Central, Lexington Avenue, Pro Shop, Todd Snyder, and World Trade Center. As of now, we plan to close the remainder of our cafés—Amsterdam Avenue, Brooklyn Heights, LIC Roastery Café, Union Square West, Waverly Place, W 68th & Columbus, and W 85th & Columbus—on Sunday, March 22nd at 6PM.Of course, the implications of closing weigh heavy on our hearts—most importantly, how this impacts our loyal café employees. We are looking at every possible way to support them during this incredibly difficult time, including the creation of an Employee Support Fund. We know your baristas are an important part of your daily lives too, so stay tuned for information on how you can help.In the meantime, we know you will still need coffee, so we will continue to operate our roastery, shipping coffee, subscriptions, and brew gear nationwide from our Long Island City warehouse.This is uncharted territory for all of us, yet we remain hopeful that if we walk through this together, we will come out stronger on the other side. We are already counting the days until we can resume service and welcome back the smiling faces of our community again. Until then, we would like to share our gratitude for your continued support and wish you and yours a safe and peaceful passage through the weeks to come.Jonathan RubinsteinFounder & CEO