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The Village

When it comes to producing exceptional coffee, it truly takes a village. Women are a tremendously influential part of the global coffee community, making up 70% of the labor in field work and harvesting—detail-oriented roles which ultimately translate to excellence in the cup. However, women face steep challenges when it comes to equitable access to career growth, land, education, and credit, representing just 20-30% of farm ownership.

The Village is a celebration of women in coffee, composed of seasonally-rotating selections from valued relationships with female producers and cooperatives, aimed at highlighting and addressing this gender gap. According to strong research, investing in women increases the sustainability of coffee everywhere—women are more likely to reinvest their income back into their families, their coffee businesses, and their communities. And when access to decision-making and the global marketplace improves for women farmers, quality improves too.

Currently, The Village features the Ejo Heza Women, Kopakama Cooperative.

This is the seventh year we have purchased coffee from Artisan Coffee Imports, and for almost as many years we have purchased very special micro-lots from the all-women group Ejo Heza. Their name, which means “Bright Tomorrow” in Kinyarwanda, is more than a descriptive phrase: it’s a very real worldview and a call-to-action. The women of Ejo Heza have come together in many remarkable ways. Their collective efforts to truly benefit each other and their community within a larger cooperative and the unique history of the country have allowed the topic of gender equity to become more widespread within the sector. Teresa Uwimana and Bette Uwimana continue as President and Treasurer of the group, respectively. Teresa has been president for a long time, and Artisan sees this continuity of leadership as a good thing. 

We became aware of this inspirational group of women through Ruth Ann Church, founder of Artisan Coffee Imports. Ruth Ann’s connection to Rwanda began through an economic research project that led her to believe the coffee sector in Rwanda had the power to radically transform the local economy. The team which Ruth Ann was part of compiled interviews and comprehensive data into published research which helped the government decide to raise the national floor price for coffee cherry for smallholder farmers the following year. In Rwanda, the national floor price is open to fluctuations every year, so the victory was short-lived on a national scale. But the experience gave Artisan Coffee Imports the foundation to commit to sustainable prices so coffee farmers can reach their potential as catalysts for economic, environmental, and social development.

For us at Joe, when it comes to these complex and far-reaching issues, we feel the responsibility to both educate and be educated ourselves. It’s important for us to rely on strong logistics partners to give us context for their work and insight into what sustainability looks like for all parties in a supply stream. In order for all of us to be strong and thrive, we rely on open communication so we can collectively learn how to be the best business partners we can be. The result keeps us accountable to each other and our shared future. Because of their commitment to transparency and active partnership, we choose to partner with Artisan Coffee Imports for many years to come.

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Type

Single Origin

Roast 

Light

Origin

Mushubati, Rutsiro District, Rwanda

Producer

Ejo Heza Women, Kopakama Cooperative

Variety

Bourbon

Elevation

1600-2000 MASL

Process

Washed

Ejo Heza Women, Kopakama Cooperative

Ejo Heza Women, Kopakama Cooperative

The women who make up the Ejo Heza group are part of a larger cooperative called Kopakama, which was founded in 1998 following the Rwandan genocide. Kopakama’s goals to bring people together for a common good—rebuilding and creating a healthy industry—led them to see the value in creating a sub-group to allow the women in the community a place to thrive.

Through the founding of the Ejo Heza group in 2011, Kopakama has become a leader in their community when it comes to social and gender equity. In 2016, Ejo Heza was able to found a microcredit savings and lending group to help member farmers continue to thrive.

Meet Erica Zeledón Salazar

Meet Erica Zeledón Salazar

As a product that features seasonally rotating coffees from valued relationships with female producers, we hoped to reflect the diversity of stories and perspectives as well as origins in the label artwork. To do so, we had the privilege of working with the incredible Costa Rica-based illustrator, Erica Zeledón Salazar to bring the concept to life. We were drawn to her use of vibrant colors and texture, as well as how she uses symbolic elements to connect her ideas to the natural world.

We had a chance to speak to Erica about what inspires her work, and specifically the design for The Village.

"Nature has the ability to be a source of constant creation and transmutation—in it, we can find such microscopic elements that are difficult to see with the naked eye, as well as large bodies that make you feel so small—each and every one of them essential and important in the cycles of life. At the end of the day, everything is connected and those connections are what catch my attention completely."