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The Village

When it comes to producing exceptional coffee, it truly takes a village. Women are a tremendously influential part of the global coffee community, making up 70% of the labor in field work and harvesting—detail-oriented roles which ultimately translate to excellence in the cup. However, women face steep challenges when it comes to equitable access to career growth, land, education, and credit, representing just 20-30% of farm ownership.

The Village is a celebration of women in coffee, composed of seasonally-rotating selections from valued relationships with female producers and cooperatives, aimed at highlighting and addressing this gender gap. According to strong research, investing in women increases the sustainability of coffee everywhere—women are more likely to reinvest their income back into their families, their coffee businesses, and their communities. And when access to decision-making and the global marketplace improves for women farmers, quality improves too.

Currently, The Village features the Ejo Heza women, Kopakama Cooperative from Mushubati, Rutsiro District, Rwanda

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Type

Single Origin

Roast 

Light

Origin

Mushubati, Rutsiro District, Rwanda

Producer

Ejo Heza women, Kopakama Cooperative

Variety

Bourbon

Elevation

1600-2000 MASL

Process

Washed

Ejo Heza women, Kopakama Cooperative

Ejo Heza women, Kopakama Cooperative

Currently, The Village features coffee from the Ejo Heza women’s cooperative in Rwanda’s Western Province. The women of Ejo Heza are part of a larger cooperative called Kopakama, which was founded in 1998 following the Rwandan genocide. Kopakama was built around the goal of bringing people together for a common good: rebuilding, creating opportunity, and supporting a healthier coffee industry.

That mission led Kopakama to create Ejo Heza in 2011 as a dedicated group for women in the community. Since then, Ejo Heza has helped Kopakama become a leader in social and gender equity. In 2016, the group founded a microcredit savings and lending program to help member farmers continue building stability and opportunity for themselves, their farms, and their families.

Every year, Ruth Ann Church, founder of Artisan Coffee Imports, meets with members of Ejo Heza to better understand the impact of the premiums they receive for these micro-lots and how the group is sharing those benefits. These ongoing conversations help give important context to the coffee, from pricing and harvest expectations to the real challenges producers are navigating each year.

There is nuance and complexity in this work. In Rwanda, national farmgate pricing helps set a minimum price for coffee cherry, but higher prices do not always translate as simply as more money in producers’ pockets. Currency shifts, inflation, access to financing, and competition between cooperatives and larger buyers all play a role in what producers experience on the ground.

The benefit of working with the same trusted suppliers year after year is that we gain the opportunity to better understand this complexity. Through partners like Artisan Coffee Imports, we learn more about the challenges and successes producers face as the landscape changes. That context helps us become better coffee buyers, better partners, and better stewards of the relationships behind the coffee.

Artisan has also continued its commitment to supporting women entering the coffee industry in Rwanda. Jobs in coffee communities are often low paying, with limited opportunity for advancement, especially for women. At the same time, cooperatives often need university-trained talent to help lead them through the challenges of the coffee industry today.

To support the growth of opportunities for women in coffee, while also helping close this talent gap in cooperative management, Artisan Coffee Imports developed a Talent Partnership with producing cooperatives. The program is now in its third cycle and currently supports Angelique Mutuyimana, who is working with the Co-operative des Caféiculteurs de Gishoma in southern Rwanda.

The internship model is tri-funded, meaning each party contributes to make the program possible. Artisan funds transportation and living expenses while the intern works with the cooperative. The cooperative provides supervision and meaningful work experience through a formal agreement with Artisan. The intern invests time and talent into the opportunity.

The impact of this program can already be seen. Grace Izerwe, who interned with Kopakama from 2020 to 2021, now serves as Kopakama’s Chief of Production and Dry Mill Manager. Her leadership continues to benefit the cooperative, the women of Ejo Heza, and roaster partners like Joe Coffee.

For us at Joe, The Village is an opportunity to both share what we learn and stay open to being educated by the people closest to the work. Strong sourcing partners help provide the context needed to understand what sustainability means for all parties in the supply stream. Open communication keeps us accountable to each other and to the future of coffee.

Because of Artisan Coffee Imports’ commitment to transparency, thoughtful context, and active partnership, we are proud to continue working with them for many years to come.

Meet Erica Zeledón Salazar

Meet Erica Zeledón Salazar

As a product that features seasonally rotating coffees from valued relationships with female producers, we hoped to reflect the diversity of stories and perspectives as well as origins in the label artwork. To do so, we had the privilege of working with the incredible Costa Rica-based illustrator, Erica Zeledón Salazar to bring the concept to life. We were drawn to her use of vibrant colors and texture, as well as how she uses symbolic elements to connect her ideas to the natural world.

We had a chance to speak to Erica about what inspires her work, and specifically the design for The Village.

"Nature has the ability to be a source of constant creation and transmutation—in it, we can find such microscopic elements that are difficult to see with the naked eye, as well as large bodies that make you feel so small—each and every one of them essential and important in the cycles of life. At the end of the day, everything is connected and those connections are what catch my attention completely."

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