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Rockefeller Holiday Coffee 2025

New York moves fast. There's always something new, something changing, something calling you to keep up. But comfort lives in the in-between. In a familiar corner cafe. In a hot cup of something good on a cold day. In the pause between the rush. This season, we’re holding space for that pause. For cozy mornings, slower afternoons, and the feeling of being exactly where you're meant to be.

Although great coffee is a year-round passion for us, the holidays mark a particularly special time to highlight all that we love about it, with a selection that matches the festivity of the season. Rockefeller, our annual holiday coffee, does just that—comforting and spirit-warming, it’s guaranteed to delight everyone around your holiday table. This coffee has all the seasonal flavors we look forward to as the winter brings us together for the holidays. Starting with notes of warm and tart apricot compote, the flavors of the cup progress into sweet candied hazelnuts, creamy vanilla bean, and milk chocolate. There is a pleasing pop of orange acidity throughout, adding a little something extra with every sip. 

Regular price $14.00
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Type

Single Origin

Roast 

Medium Light

Origin

Antigua, Guatemala

Producer

Miriam Florence Aguirre Wyld de Urruela & Florence Aguirre de Fanjul

Variety

Bourbon, Catimor, Sarchimor

Elevation

1500-1560 MASL

Process

Washed

Miriam Florence Aguirre Wyld de Urruela & Florence Aguirre de Fanjul

Miriam Florence Aguirre Wyld de Urruela & Florence Aguirre de Fanjul

Under the leadership of Miriam and Florence, Finca San José has been selling their coffee cherry to Beneficio Bella Vista—the washing station and dry mill with which Joe Coffee also has a long, committed partnership—for over 20 years. Bella Vista is renowned in specialty coffee for their dedication to quality and their subsequent passion for raising awareness of the profile of Guatemalan coffees throughout the world.

Through Bella Vista’s extensive educational efforts, the team was able to get to know the owners behind Finca San José. Bella Vista shared with us that, as Miriam Florence, the more senior of the San José ownership pair, grew older, it was harder for her to fully physically engage at the farm. In response, her daughter Florence started an intensive season of training and education to better support her mother, focusing on the market, production, and processing of coffee. With Bella Vista’s support, Florence put her thirst for knowledge into action, and sought out better market opportunities for her family’s coffee. Bella Vista in turn invited her and her employees to their smallholder farmer Hunapu program training sessions, and also started separating their coffee in the beneficio’s processing facilities.

9 Million Reasons

9 Million Reasons

This year, $1 from each bag of Rockefeller sold will go to support the work of 9 Million Reasons, New York City’s largest and farthest reaching community food pantry (and our roastery’s neighbors in Long Island City!). Through their extensive network of partners and volunteers, 9 Million Reasons serves more than 30,000 food insecure families per month, moving up to 60,000 pounds of food in just seven hours per day.