At Joe Coffee, we’ve always believed that great coffee should do more than just taste good—it should stand for something. Earth Month gives us a chance to pause and reflect, but this kind of care isn’t new for us. It’s something we work toward every day. From how we source and roast to the way we serve and ship, each step is shaped by one belief: coffee can and should be a force for good—for people, for communities, and for the planet.
That Little Frog Carries a Lot of Weight
Roughly 80% of the coffee we roast comes from Rainforest Alliance Certified farms. That small green frog you’ll spot on our bags? It’s a symbol of something much bigger. It means the coffee was grown using responsible practices—ones that respect the land, support fair pay, and look out for long-term well-being across the supply chain. These standards aren’t just guidelines; they’re verified through independent audits and rooted in sustainability from every angle.
But to us, certification isn’t about jumping from farm to farm to check a box. It’s about growing with these partners, investing in relationships, and supporting producers as they work toward these shared goals. You’ll find that little frog on blends like Waverly, Daily, Benchmark, Nightcap Decaf, and a handful of seasonal favorites.
It represents more than good coffee—it reflects the values we’re proud to stand behind.
Shipping Smarter with POLLAST!C
A few years back, we made a shift that’s stuck: every online order now ships in a POLLAST!C mailer. These bags are made entirely from plastic waste collected in coastal communities across Southeast Asia—areas where this kind of waste might otherwise end up in the ocean.
It’s a win on multiple fronts: the bags help clean up plastic, support local economies, and come with a lower carbon footprint than typical or even compostable mailers. They’re also recyclable and trackable, which means you can trace their story from collection to delivery.
Small Shifts That Add Up
Inside our cafes, we keep things simple—but intentional. Grab a ceramic mug instead of a paper cup, or take your used coffee grounds home for your compost bin or garden. Small changes, sure. But over time, they add up.
We’re not chasing perfection here. We’re aiming for progress—one cup, one action, one conversation at a time.