When you’ve lived in New York as long as we have, you start to see the magic in those small, everyday gestures that bring warmth to our bustling city. It’s the barista who remembers your order, the stranger who gives you directions, the subtle nod from a fellow New Yorker on a crowded street. This spirit—of connection, resilience, and kindness—inspired Rockefeller, our annual holiday coffee blend. With flavors that evoke shared moments around the holiday table, Rockefeller is as vibrant and rich as New York City itself.
Rockefeller brings together exceptional coffees from Antigua, Guatemala, and Ngozi, Burundi, all of which are 100% women-produced, resulting in a beautifully balanced cup that starts with notes of sweet, dried fruits like dates and papaya. As you sip, layers of candied nuts, baking chocolate, and butterscotch unfold, with a touch of red apple acidity for a festive brightness in every sip. Crafted to celebrate “NY Nice” and the small gestures that make the season brighter, each cup of Rockefeller is a reminder of what the holidays are all about—coming together, savoring the moment, and honoring the unique beauty of our city. From our Joe Coffee family to yours, happy holidays!
Support Our Community
Each year, we donate $1 from every bag of Rockefeller to an organization that supports our New York City community. This year, we invited baristas from all our cafes to nominate nonprofits that resonate with them and align with our mission. The clear standout choice was 9 Million Reasons, New York City’s largest and farthest-reaching community food pantry (and our roastery’s neighbors in Long Island City!). 9 Million Reasons serves more than 30,000 food-insecure families per month, moving up to 60,000 pounds of food in just seven hours each day.
Meet the Artist: Aly Miller
Say hello to Aly Miller, the talented illustrator behind our Rockefeller Holiday Coffee for the second year in a row! A New Yorker for over ten years, Aly is now based in Milwaukee, WI, where she creates food and beverage illustrations, soulful maps, and artwork for books and brands. For this year’s 12 oz bag design, she drew inspiration from the holiday magic that comes to life at the cafe that started it all in the West Village. Join us in savoring this year’s Rockefeller Holiday Coffee, made even more special by Aly’s delightful vision!
Brew Like A Pro
Crafted to meet you wherever you are on your coffee journey, Rockefeller is approachable and easy to brew—shining on any drip method. The result? A sweet, inviting cup with a touch of holiday magic. For the best experience, Amaris Gutierrez-Ray, our VP of Coffee, recommends brewing Rockefeller with a V60. Here’s her personal go-to recipe to help you unlock this coffee’s full potential:
Equipment
Hario V60 Ceramic Dripper
Bloom
Pour: 60g of water
Give it a brew and experience Rockefeller’s perfectly balanced sweetness, a warm companion for the holiday season.