It’s been 18.5 years since our founders, brother-and-sister-duo Jonathan Rubinstein and Gabby Rubinstein, first opened the doors on our inaugural Joe Coffee at Waverly Place.

Nearly two decades, two dozen or so cafes, and a whole lot of milestones later, the pair sat down with our Director of Coffee & Roasting, Amaris Gutierrez-Ray, to reflect back on just how far we’ve come, and to take a look at the year (and next two decades!) ahead.
Interview with the Founders: Jonathan Rubinstein and Gabby Rubinstein from Joe Coffee Company on Vimeo.