Andrea Rubí refers to her hometown of Las Vegas, in the Santa Barbara region of Honduras, as a “coffee paradise”. Her farm, Finca Ruland 2, is the culmination of two decades of coffee cultivation—and a new frontier of experimentation—for her family.
Finca Ruland 2 stretches from 1300-1700 meters above sea level on a mountainside between the Sierra La Esperanza and Santa Bárbara mountains, and is planted with specialty coffee varieties. It’s as biodiverse as it is beautiful, providing a home for numerous species of birds. In 2018, Joe Coffee purchased one of Rubí’s first microlots from Finca Ruland 2, and this year we are happy to have purchased an even larger quantity.
Beyond what Rubí refers to as the “humble” activity of coffee farming, she has a larger goal of using her position to positively influence those in Honduras who are currently crippled by the commodity market pricing of coffee as well as environmental threats to production. “I do believe there is a way out from this crisis,” she says Rubí. Through the work of innovative and compassionate producers like her, we, too, see a light in the distance.
Read more about life on Fincas Ruland in A Day in the Life | On the Family Farm with Andrea Rubí on our blog.
OriginLas Vegas, Santa Barbara, Honduras