From Jonathan Rubinstein, Founder & CEO
Released Tuesday, March 17
Dear Joe Coffee Community,
In light of the most recent updates regarding the outbreak of COVID-19, we have made the very difficult decision to temporarily close all of our cafés until further notice. While we feel confident that this is the right thing to do for the safety of our staff and community, it doesn’t make the decision any easier.
As of Wednesday, March 18th at 6PM, the following additional cafés will close: 13th Street, Bryant Park, Chelsea, Columbia Northwest Corner Building, Grand Central, Lexington Avenue, Pro Shop, Todd Snyder, and World Trade Center. As of now, we plan to close the remainder of our cafés—Amsterdam Avenue, Brooklyn Heights, LIC Roastery Café, Union Square West, Waverly Place, W 68th & Columbus, and W 85th & Columbus—on Sunday, March 22nd at 6PM.
Of course, the implications of closing weigh heavy on our hearts—most importantly, how this impacts our loyal café employees. We are looking at every possible way to support them during this incredibly difficult time, including the creation of an Employee Support Fund. We know your baristas are an important part of your daily lives too, so stay tuned for information on how you can help.
This is uncharted territory for all of us, yet we remain hopeful that if we walk through this together, we will come out stronger on the other side. We are already counting the days until we can resume service and welcome back the smiling faces of our community again. Until then, we would like to share our gratitude for your continued support and wish you and yours a safe and peaceful passage through the weeks to come.
Founder & CEO