Joe Coffee x Collective Arts Brewing Collab

The friendship between coffee and beer is well known, whether they’re being enjoyed one after the other—or in delicious combination. This fall, we’re excited to announce a special collaboration with a groundbreaking brewery from our neighbo(u)rs to the north in Canada, Collective Arts Brewing. Founded in Ontario, the visual artists and brewing artisans at Collective Arts crossed the border to NYC this September with the launch a new beer featuring—you guessed it—our very own coffee. It’s called the Percolated Haze IPA, and it stars La Familia Guarnizo, one of our very favorite relationship coffees from Colombia.

Joe Coffee Head Roaster Andrew Oberholzer tells the story:

“We knew we wanted to do something non-traditional for a coffee beer, so the team from Collective Arts came down to our NYC roastery with their entire portfolio. We tasted all of the beers with many different coffees in many different ratios. Once we settled on a coffee, we paid particular attention to its tasting notes to select hops that would pair well with and accentuate those notes. The citrus, brown sugar, and herbal notes of La Familia Guarnizo basically begged for an IPA pairing. Then I spent time perfecting roast profiles to find the perfect harmony of hops and coffee.

I’ve never had a coffee IPA quite like this. Oftentimes in coffee beers you’ll get a big rush of coffee flavor and then the beer, but they never really feel very put together. This one is very balanced, I’m very happy with the integration of the coffee and beer—it feels very cohesive.”

Collective Arts Brewing focuses on creativity both in their beers and their presentation. The brewer features limited-edition works of art on their beer cans and labels, part of a commitment to celebrating emerging artists and musicians that extends all the way into hosting art and music shows at their brewery. The artwork for Percolated Haze comes from Massachussetts graphic artist Jeff Bartel, and features just the kind of livey—and mindblowing—imagery this beer brings to mind.

Percolated Haze Cans

Here at Joe, we think all the pieces fit together perfectly.

“Our first mission is to make creative, quality beer,” says Collective Arts brewmaster Ryan Morrow. “Our second is to support the creative class and team up with business, artists, restaurants, or any like-minded people, for that matter. It’s our way of exploring new opportunities and pushing the limits of what we can do. Joe Coffee does an incredible job of making quality coffee with a focus on innovation.”

Check out Collective Arts Brewing’s NYC debut at the following launch events this week:

09.13.18 Greenwood Park | 6 – 9 PM 555 7th Ave, Brooklyn
09.14.18 Gowanus Pub Crawl | 4PM – 8PM (Five bars, starting at The Gate, then moving on to Fourth Avenue Pub, St. Gambrinus, Lavender Lake, and BierWax.)

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